Your About page is one of the pages that get the most views on your blog. Unfortunately, that page is also the one that is neglected by a lot of bloggers. What a mistake! It’s the page that brands look at first. It’s the page that tells your readers who you are and why they should read your blog.
Bottom line: you better make it SUPER EPIC if you want brands and readers to remember you.
Not that the other pages are not important, but that one is like the cover letter of your blog. That page is all about connecting with your visitors, empathizing with them. You want them to think ‘I want that chick to be my best friend’ when they read it.
Creating an awesome About page is actually much simpler than it seems. Answer to those five questions to make your About page an epic page your readers will remember. Be yourself as much as possible, you’re talking to real people here; your readers are not robots !
Who are you talking to?
The first thing to identify is your perfect reader. Who reads your blog? Who would you like to reach? Males, females? 15 to 25 years old? 40 to 60 years old? It is important to know who you’re talking to. As I said sooner, your readers are not robots and in order to empathize with them, you need to know them. Describe your perfect reader on a sheet of paper and pretend you talk to that person in your About page.
Who are you?
Nobody can identify to someone they don’t know anything about ! Your readers want to know a little bit more about you. It’s not about writing your whole autobiography here, but write a few lines about you : who are you? What do you do? What do you like? Why did you start your blog?
What is your blog about?
Now that your readers know who you are, they need to know what they can find on your blog. That’s basically a brief descriptions of your blog’s categories, and the message you want to spread through your posts (if there is any message). That way your readers will know what to expect from your blog and share their commonalities with you !
What do you have to offer to your readers?
Even if you are the nicest person on earth, your readers will not remember your blog nor come back on it if you don’t have anything to offer to them. They need reasons to read and reasons to come back. And it’s your job to provide them those reasons ! What makes your blog different from the others ? Why should your readers read your blog more than another one?
Where can your readers find you?
That’s the part where you share your social media links, email address, email list, other website, etc. Encourage your readers to stay in touch with you and your blog, and give them a little reminder of why they should DEFINITELY follow you on every social media and subscribe to your email list (remember, the “what do you have to offer to your readers” section ? 😉 )